Campaigns

Campaigns allow you to execute your automation strategy at scale. Depending on your business goals, you can choose between direct voice interactions or multi-channel automated journeys.

Campaign Types

To get started with Target Audience & Groups, click the + Create button and select your preferred campaign type to define who your assistant will reach.

• Call Campaign : Focuses exclusively on outbound AI voice interactions. Ideal for immediate feedback, scheduling, and direct qualification.
• Workflow Campaign : Executes complex, multi-step logic including emails, AI calls, condition branching, and API integrations.

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Execution Methods

For both campaign types, you can choose how the automation is triggered:

Campaign (Bulk)

Enroll multiple contacts or entire groups simultaneously. This is the standard for marketing outreach and bulk notifications.

• Contact Groups: Select pre-defined segments of your database.
• Scheduling: Choose a start date and time or run immediately.

Individual (Targeted)

Manually trigger a sequence for a single contact. This is best for high-touch sales follow-ups or technical testing.

• Existing Contact: Search and select a specific profile from your database to start the journey.